HIGHLIGHTS

Apple ID is the user account required to access its devices and services

The name change is not expected to alter any other aspect of the ID

It is unclear if users will get a different domain after the rebranding. Apple ID could witness a rebranding exercise and take on the Apple Account moniker before the end of 2024, a new report has revealed. The current version of Apple ID with a formal email address was first started after the introduction of iCloud in 2011. While some version of Apple ID has existed since 2000s — first with i Tool which was changed to .Mac and then to @me.com — its modern form has continued for more than a decade. The report did not state the reason behind the rumoured rebranding.

According to a report by MacRumors, unnamed sources close to the Cupertino-based tech giant claimed that the Apple ID name will be ditched in favour of Apple Account. The rebranding is reportedly being done as a part of experiments by the company, and the new name could be implemented this year itself. As for when users should expect this change, the suggested timeline is alongside the release of iOS 18 and macOS 15, which is likely to be in the months of September or October. is unclear whether the name change serves a greater purpose and if the structure of Apple ID will again see a shift like it did between 2000-2011, or if it is just a marketing change. Notably, Apple ID is the only way to log into an Apple device, access iCloud, use Apple Music, Apple TV+, Apple Pay, and other services by the company and is an important system for the company.